Intercultural Communications
R. Kavand; Gh. KhajeSarvi; R. Samim
Abstract
Various studies have been carried out on how to deal with critics and intellectual circles with the West, but this study seeks to study the students' mental attitudes about Western civilization using an interpretive approach. The fundamental question that the study seeks to answer is that: Students study ...
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Various studies have been carried out on how to deal with critics and intellectual circles with the West, but this study seeks to study the students' mental attitudes about Western civilization using an interpretive approach. The fundamental question that the study seeks to answer is that: Students study how they understand Western civilization and their subjective meanings based on what conceptual model can be interpreted? This study uses the interpretive approach and the theoretical concepts of "social construction", "interpersonal relations", "intercultural communication" and the concept of "own and other" have been used in this study. This research is a qualitative study. In this research, using the technique of deep interviewing, the tendency of the subjects to be extracted from the western civilization and then analyzed using the method of analytic analysis. Considering that the study approach is an inductive approach, instead of asking about the general concept of Western civilization, it is tried to ask participants about different manifestations of the West and their approach to each of the manifestations of Western civilization Separate face to face. Finally, after the open coding and extracted concepts, three main categories were extracted: Thematic Analysis, Partial West-Enhancement, Substantiation of West-Element, Western-Subjective Approach, that all of which were classified under the heading of the category of selective relativism.
Higher Education
Gholamreza KhajeSarvi; Reza Samim; Reza Kavand
Abstract
This article tries to formulate the diverse forms of Iranian confrontation with the Western civilization by focusing on the modernity as the most important aspect of this civilization. For this purpose, the article is focused primarily on the concept of modernism as the most important effect of Western ...
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This article tries to formulate the diverse forms of Iranian confrontation with the Western civilization by focusing on the modernity as the most important aspect of this civilization. For this purpose, the article is focused primarily on the concept of modernism as the most important effect of Western civilization at least in terms of representation in Iranian society; then, the whole confrontation of Iranian society with Western civilization is classified under three topic of West fascination, West selection and West aversion using interpretive method. The first two cases of these three types, contain subsets that are marked as distinct and defined, and for each type and their sub-sets, a set of intellectual representatives and citation samples are provided. The article, suggests resulted classification as a basis for understanding mental interaction of Iranian society with what is referred as the totality of Western civilization, in the field of intercultural studies and international politics.
Mahdi Montazerghaem; Reza Kavand
Abstract
Thisstudyseeks toanswer to thisfundamental questionwhich howyoungaudiences of specific Persian languagesatellitechannels are engagedinreadingthe communicative messagesfromsuch channels and what kind of messages of such channels’ reading they do? To answer thisquestion,thestudy uses Stuart Hall’s ...
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Thisstudyseeks toanswer to thisfundamental questionwhich howyoungaudiences of specific Persian languagesatellitechannels are engagedinreadingthe communicative messagesfromsuch channels and what kind of messages of such channels’ reading they do? To answer thisquestion,thestudy uses Stuart Hall’s perception analysisapproachand encoding-decoding model. Thisapproach relies on theprinciple thatbased on their social and culturalcontexts, the audienceswhen are faced with themass mediamessages, actively perceive and read media texts. According to this viewmedia texts have the polysemic capabilityand based ontheir cognitive, social, and identical contexts, individuals perceive specific meaningfromthese texts. Thestudyusesdiscourse analysis method and in-depthinterview technique,and it shows at the end which cultural and identical circumstance of studied audiences is sorely effective in the way of acceptance and receive of messages. Withregard to theparticular circumstancesofsatellite TV in Iranandalso the hybrid cultureandidentityof Iranian immigrantswho are mostlyproducers of Persian language satellite channel programs, the results are containing particular theoretical implications.